History

New Holland Fiat India is a 100% subsidiary of USD 15bn. CNH Global, - the World’s largest Agricultural Equipments Company, the Leading manufacturer of Agricultural and construction equipment manufacturer in the world. a majority owned subsidiary of Fiat Group. Spread across 60 acres in the Greater Noida District of Uttar Pradesh, the state-of-the-art plant with an initial investment of over Rs. 250 Crores, is designed on the lines of New Holland’s international manufacturing facilities. The company has focused its strength in agricultural mechanisation to build a world-class tractor company in India. It’s rationale for investment in India to be driven primarily by its long involvement and in-depth understanding of the Indian agricultural industry. Last year it produced over 23,000 tractors in 35-75 Hp segment with over a 90 per cent indigenisation. Not just India, tractors made by New Holland India have made their mark in the rest of the world. Today completely built tractors manufactured in its state-of-the-art Greater Noida plant are being exported to over 51countries in Asia, Africa and Middle East, Australia, New Zealand, Latin America and North America. A true testimony of the New Holland India quality, that the world admires.

Major Milestones

Research & Development

With a thorough knowledge and understanding of the Indian farmer's requirements, New Holland has been able to deliver what the Indian farmer wants. This has been made possible by the extensive research done on the specific requirements of the Indian farmer, in the state-of-the-art Research &Development centre situated at Greater Noida. The New Holland India R & D centre designs, develops and tests new products for Indian as well as International markets. HI-tech 3 dimensional computer aided design tools are used to develop new products.

Extensive testing is carried out on the products designed and developed in R&D centre which includes bench testing of components. Performance and reliability tests are also done keeping in mind the actual working conditions with customers. With our name comes the commitment of a team of professionals driven by a single goal: that of putting technology into the hands of farmers, allowing them to maximise productivity most economically. Our tractors not only meet but also exceed the requirements of our customers.

Industrial Operation

New Holland India has the following key operational areas:

• Engine Assembly and Testing
• Makino Machining Centre
• CED (Cathodic Electro Deposition) Paint shop
• Final Assembly and Testing

Continuous Focus on Quality

New Holland India team is always striving hard with a spirit of dedication & teamwork to establish the best international quality standards of customer satisfaction for the Indian farmer, infused with the core values & guiding principles of CNH Group worldwide.

Each tractor that leaves the plant is perfect down to the last coat of paint, which lasts for years. The plant has a special 'Makino' machining centre which provides both accuracy and precision while manufacturing complex machine parts of tractors. Not only that, it has a CED (Cathodic Electro Deposition) paint shop for longer life of the tractors.

New Holland India is the first Indian tractor company to get an ISO 9001:2000 certification for quality standards.

New Holland has implemented and integrated Supply Chain ERP system, which gives extremely flexible and controlled material management. All production staff and workers are technically qualified, and many of them have been trained in New Holland plants abroad to ensure international standards of quality and productivity.

Customer Service

Parts

In New Holland, we believe the most important phase of our customer dealing starts when our machines have rolled out of our outlet. Driven by this philosophy, we provide prompt after-sales service support to all our customers through our network of over 400 dealers. These dealers' outlets store and sell New Holland genuine parts, lubes and accessories that conform to the 'New Holland stringent quality standards'. Furthermore, these tractor parts/accessories are also available through our network of 70 strategically located stockists and their retailer network of over 3000 outlets spread all over the country. To serve the needs of the Dealers and Stockists, New Holland India ware house based at Greater Noida that adequate parts, components, accessories and sub-assemblies, making New Holland capable of prompt distribution in the domestic and international markets at any point of time.

Training Centre

New Holland Training centre was established with an objective to equip New Holland Dealers and Sales & Service staff with necessary Technical and Managerial Skills to provide our customers the best services always.

The training centre is situated at the premises of State-of-the art New Holland manufacturing plant at Greater Noida, includes class rooms with multimedia presentations facilities, well equipped workshops and various tractor aggregates of complete New Holland range and wide range of implements and a big farm to provide hands-on training.

Advanced Support

New Holland India has a Web-based catalogues for tractor parts to enable field staff for placing on line order for parts.

Exports

Not just India, tractors made by New Holland India have made their mark in the rest of the world. Today completely built tractors manufactured in its state-of-the-art Greater Noida plant to over 39 countries around the world in tractors to Asia, Africa, Australia, Europe, Latin America and North America.

In addition to tractors, New Holland India exports sub-assemblies and components manufactured in the plant are also exported to other CNH subsidiaries worldwide.

A true testimony of the New Holland India quality, that the world admires.