New Holland Fiat’s Spare Parts Business was established in year 1997 to cater to the Ford tractors with a mission to continuously create superior value for our customers, shareholders, employees and business partners, by together building and growing a ground business network in India and achieving industry leadership and world class standards in both products and processes.

Gradually Ford Tractors gave way to New Holland (our flagship brand) in India. As the tractor population of New Holland in India increased, the Parts Operations Team actualizing its mission, continued to serve requirements of Ford Tractor customers along with owners of New Holland tractors.

Our objective is to make available spare parts to New Holland consumers at right time, right place, in right quantity and at right price. We have exercised the multi-channel distribution to make Original New Holland spares available to each and every New Holland tractor owner. Today, India Parts Operations, through strong network of Dealers and Stockists, stands strong as a backbone to New Holland’s after sales and service. Our planned sourcing, efficient warehousing operations and synergized marketing, enables parts team to extend its support to customers not only in the remotest corners of India but also to our business ventures abroad in North America, Brazil, Modena (Italy) and Southeast Asia to name a few.

The ever increasing trust and expectations of customers proves to be a driving force to enhance our services. We aspire to give our customers a truly international experience and for that we have commissioned a New Parts Distribution Center supported by latest material handling equipments and robust processes.

We continuously strive to improve our services through effective Customer Relationship Management. We have assigned a dedicated customer care personnel to provide support to our channel partners and also we seek their feedback for services provided, throughout the year.

We hope, our efforts & hard labor along with the support of state of the art infrastructure & latest technology, will be able to deliver finest tractor owning experience to our customers, for which New Holland is always known for.